What is private label?

Private label refers to products manufactured by one company and sold under another company’s brand.
Private label products may be based on existing formulations, standard products, customized concepts, or ready-to-brand solutions depending on the manufacturer’s business model.

What is ODM?

ODM stands for Original Design Manufacturing.
In an ODM arrangement, the manufacturer may provide existing product concepts, base formulations, packaging options, designs, or ready-developed products that brand owners can customize or sell under their own brand.

What is OEM?

OEM stands for Original Equipment Manufacturing.
In an OEM arrangement, a manufacturer produces products for another company to sell under its own brand name. The brand owner usually manages branding, marketing, sales, and customer relationships, while the manufacturer handles production according to agreed product specifications.