What is ODM?

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By Kawee Chong · Commercialisation & Sourcing · Published 03 Jun 2026

ODM stands for Original Design Manufacturing.

In an ODM arrangement, the manufacturer may provide existing product concepts, base formulations, packaging options, designs, or ready-developed products that brand owners can customize or sell under their own brand.

About the author
Kawee Chong is a Singapore-based health, wellness and consumer-product business executive with extensive experience in commercialisation, international sales, sourcing and business growth. His career spans finance, product sourcing, distribution and the development of health and beauty businesses across Asian markets. LinkedIn

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