By Dee Truong · Product Development & Market Trends · Published 28 Apr 2026
A year after posting a 20% jump in attendance, Cosmoprof CBE ASEAN grew again — and this time the organisers made a structural change that matters more to OEM buyers than any single attendance figure. The 5th edition, held 24 to 26 June 2026 at the Queen Sirikit National Convention Center in Bangkok, introduced Cosmopack CBE ASEAN, a dedicated supply-chain floor separated from the finished-product show for the first time in the event’s history.
For brand owners and sourcing teams who have found the Bangkok show useful but occasionally difficult to navigate as ingredients, packaging and contract manufacturing exhibitors sat blended in among finished-brand booths, the 2026 split is the headline development. This recap covers the scale of the growth, what the new Cosmopack floor specifically offers, and what the show’s expanding scope signals for OEM sourcing in Southeast Asia going forward.
Key takeaways
- The 5th edition drew 730+ exhibitors across 33,000 square metres — 12% and 30% growth respectively over the 2025 edition — with an expected 25,000 visitors and 550+ qualified international buyers.
- Cosmopack CBE ASEAN debuted on a dedicated LG Floor, separating ingredients, raw materials, contract manufacturing, OEM/ODM, packaging and machinery from the finished-product show for the first time.
- Italy was named Country of Honour, with 20 companies showcased under a joint Italian Trade Agency / Cosmetica Italia pavilion; Taiwan, South Korea, China and Thailand also held national pavilions.
- Three content programmes — BMIT (Beauty Made in Thailand), Medical Beauty and Beauty Supplements — reflected the show’s expanding scope beyond traditional cosmetics.
- The show is organised by BolognaFiere, Informa Markets and China Beauty Expo, and operates in line with Thai FDA market-access requirements for exhibiting brands.
How the show has evolved since 2023
Cosmoprof CBE ASEAN began in 2023 when BolognaFiere, Informa Markets and China Beauty Expo merged their separate ASEAN-focused events into a single platform, choosing Bangkok for its geography as ASEAN’s gateway and for the scale of Thailand’s own domestic beauty market. Each edition since has grown the show’s footprint and buyer numbers, and the 2026 edition marks the clearest structural step-change yet: splitting the show across two dedicated floors rather than one combined exhibition space.
The exhibition space grew from 25,000 to 33,000 square metres across six halls on two floors of QSNCC. The LG Floor became home to Cosmopack CBE ASEAN, covering ingredients, formulation services, contract manufacturing, private label, OEM/ODM, packaging, machinery, and printing and labelling. The G Floor remained Cosmoprof CBE ASEAN, where finished cosmetics, skincare, hair care, fragrance and personal-care brands compete for buyer attention.
Why the Cosmopack CBE ASEAN debut matters for OEM buyers
Separating the supply-side exhibitors onto their own floor with their own brand identity is a significant change for anyone sourcing production rather than shopping for finished brands. In prior editions, ingredient houses, packaging vendors and contract manufacturers were present but blended into the broader show, meaning a buyer with a manufacturing brief had to sort relevant exhibitors from a much larger, less-targeted floor plan.
This mirrors what BolognaFiere has already done successfully with Cosmopack at the Bologna and Hong Kong editions of Cosmoprof, and it signals that the organisers now treat supply-side professionals as a primary audience for the Bangkok show rather than a secondary one. For an OEM buyer, a dedicated floor with its own exhibitor directory and structured layout should meaningfully cut the time needed to identify relevant manufacturing partners compared with earlier editions.
What the Cosmopack floor covers
Exhibitors on the new Cosmopack floor represent the full upstream chain: active and functional ingredients, emollients and sensory agents, finished-formula development services, filling and contract packaging, aerosol and speciality packaging, and labelling and print solutions. For brands across ASEAN seeking manufacturing partners with Thai FDA-compliant production capability, or looking to diversify supply chains within the region, this floor offers a structured, compressed sourcing environment that would otherwise take months of individual factory visits across several countries to replicate.
Because this is the floor’s debut edition, buyers attending for the first time should treat the exhibitor mix as still settling into its permanent shape — future editions are likely to expand further now that the format has launched successfully.
Italy as Country of Honour
Italy’s Country of Honour status brought 20 Italian companies to Bangkok under a joint pavilion organised by the Italian Trade Agency in cooperation with Cosmetica Italia, Italy’s national cosmetics industry association. Alongside Italy, Taiwan, South Korea, China and Thailand each held their own national or regional pavilions, creating five discrete international showcases within the broader floor plan.
For OEM buyers specifically interested in European formulation expertise or packaging design, the concentrated Italian pavilion offered a faster way to meet multiple Italian suppliers in one visit than tracking them down individually at a show where Italian exhibitors would otherwise be scattered across the floor.
The three content-led programmes
Beyond the exhibition floor, three named programmes added depth to the 2026 edition. BMIT, or Beauty Made in Thailand, spotlighted Thai beauty culture, traditional botanical ingredients and domestic innovation — positioning Thailand as a beauty-development hub in its own right rather than purely a host market for international exhibitors. Medical Beauty showcased advanced devices, wellness technologies and professional aesthetic tools reflecting rising demand across ASEAN, while Beauty Supplements explored the intersection of nutrition, Thai botanicals and next-generation beauty ingestibles.
For brand owners tracking where ASEAN beauty innovation is heading beyond conventional skincare and colour cosmetics, these three programmes are a useful indicator of which adjacent categories the organisers expect to grow fastest in future editions.
Growth in international buyer participation
The 550+ qualified international buyers at the 2026 edition represented a 30% increase over the prior year’s programme, drawn from ASEAN, India, the wider Asia-Pacific region and Europe. That growth in the structured buyer programme, alongside the raw exhibitor and floor-space increases, suggests the show’s expansion is being driven by genuine demand from both sides of the sourcing relationship rather than exhibitor growth alone outpacing buyer interest.
South Korea, China, Taiwan and Thailand consistently maintain a strong OEM and contract-manufacturing presence at the show, and Malaysia-based OEM suppliers have also participated in recent editions, reflecting the growing role Malaysian manufacturers play in supplying halal-certified and Thai FDA-compliant formulations to ASEAN beauty brands.
Regulatory context for the Bangkok market
Exhibiting brands and manufacturers at the show operate within Thailand’s own regulatory framework, overseen by the Thai FDA, which governs cosmetic market access and labelling requirements in Thailand specifically. Brand owners sourcing a Thailand-based manufacturer through the show should factor in Thai FDA registration requirements alongside any separate notification their home market requires, since compliance with one does not automatically satisfy the other.
For Malaysian brand owners specifically, this means confirming NPRA cosmetic notification requirements for the home market in parallel with any Thai FDA compliance work the manufacturer handles for production in Thailand.
Planning ahead for future editions
Given the pace of growth across the show’s first five editions, buyers planning to attend a future edition should register early through the official website, since exhibitor applications typically open the preceding Q4 and visitor registration a few months before the show date. With the Cosmopack floor now established as a dedicated section, buyers with a specific manufacturing brief can plan their show time around that floor from the outset rather than discovering it partway through a visit.
For brand owners newer to how OEM sourcing conversations typically progress after a trade-show meeting, our explainer on what OEM manufacturing involves is a useful starting point, and our recap of the prior year’s CBE ASEAN edition covers how the show looked before the Cosmopack split.
Frequently asked questions
What is Cosmopack CBE ASEAN and how is it different from Cosmoprof CBE ASEAN?
Cosmopack CBE ASEAN, which debuted at the 2026 edition, is the supply-side complement to the finished-product show. It occupies the LG Floor at QSNCC and covers ingredients, formulation, OEM/ODM, contract manufacturing, packaging and machinery. Cosmoprof CBE ASEAN, on the G Floor, focuses on finished beauty brands. Both run concurrently under one registration.
When and where is the show held?
Annually in June at the Queen Sirikit National Convention Center, Bangkok. The 2026 edition ran 24 to 26 June.
Which countries have the strongest OEM/ODM presence at this show?
South Korea, China, Taiwan and Thailand consistently maintain strong contract-manufacturing representation, with Malaysia-based suppliers also participating in recent editions.
Is this show useful for sourcing a Malaysian-compliant manufacturer?
The show itself operates under Thai FDA requirements. Malaysian brand owners sourcing a manufacturer here should separately confirm NPRA cosmetic notification requirements for products entering the Malaysian market.
This recap is based on official Cosmoprof CBE ASEAN organiser communications and industry trade press. Always confirm current dates and registration on the official Cosmoprof CBE ASEAN website.
About the author
Dee Truong is a Vietnam-based professional with experience in the beauty and consumer-product sector. Her interests include product development, market trends and the commercial side of bringing consumer products from concept to market. LinkedIn
