Dr Chong Clinic Brand Research (2026): How a Doctor-Led Clinic Chain Reached Bursa and Built the newB Skincare Brand

Dr Chong Tze Sheng’s aesthetic clinics listed on Bursa Malaysia in 2023 in an IPO oversubscribed almost 60 times, and have since grown past 20 branches. Alongside the clinics sits a skincare company, Ten Doctors, and its brand, newB. The story, products and strategy, built from listing coverage, company releases, the NPRA cosmetic registry and 15,000 Google reviews.

Brand research · Written by Aiman Zafran · Data captured 3–25 September 2026 · Last reviewed 5 October 2026

Quick answer

Dr Chong Clinic is a Malaysian aesthetic-clinic chain run by DC Healthcare Holdings Berhad, listed on Bursa Malaysia’s ACE Market since July 2023 (stock code 0283). Its managing director is Dr Chong Tze Sheng. The group reported FY2024 revenue of RM55.76 million, and its skincare company, Ten Doctors Sdn Bhd, develops products under the newB brand (company releases). Together with the clinic company it holds 34 active NPRA-notified products across newB Premium, Plant PDRN, Le Perfetto, Dreamskin and a haircare line (NPRA extract, 3–5 September 2026). Customers rate the chain a weighted 4.87 stars across 15,009 Google reviews (captured 24–25 September 2026).

Key takeaways

• A listed aesthetic group. DC Healthcare’s July 2023 IPO was oversubscribed 59.46 times, and its shares closed their first day 80% above the IPO price (The Star; The Edge).
• Growing branch by branch. From 13 clinics at listing to 22 named on its website in September 2026, with four openings announced that month.
• A premium line made in Japan. The 11-product newB Premium range gives the brand a prestige tier customers recognise.
• Fast on trends. Plant PDRN, a seven-product line built around the trending PDRN ingredient, was notified in April 2026.
• Very well reviewed. 25 Google Maps listings with 15,009 reviews at a weighted 4.87 stars.

Dr Chong Clinic at a glance

Who is behind Dr Chong Clinic, and where did it come from?

Dr Chong Clinic was built by Dr Chong Tze Sheng, managing director of DC Healthcare Holdings Berhad (The Star, 27 June 2023). He holds a Letter of Credentialing and Privileging (LCP) for aesthetic medical practice from the Ministry of Health, valid to June 2029 (KKM national registry of practitioners with LCP, July 2026 update). The clinic company, Klinik Dr Chong Sdn Bhd, was incorporated in 2016; the skincare company, Ten Doctors Sdn Bhd, in 2020. Both share an address in Bandar Kinrara, Puchong.

“Dr Chong” is both the founder and the brand — a simple, memorable name that tells every customer there is a doctor behind the treatment.

2023: the listing

DC Healthcare raised RM49.81 million in its initial public offering, with RM9.44 million earmarked for new aesthetic clinics and RM13.12 million for medical machinery (The Star, 27 June 2023). The public portion was oversubscribed 59.46 times (The Star, 7 July 2023). On 17 July 2023 the shares opened at 40 sen against a 25 sen IPO price and closed at 45 sen (The Star; The Edge). At the ceremony, Dr Chong said the group planned eight new clinics within 18 months, taking it to 21 — and the network has since passed that mark.

2024–2026: growth and a turnaround

The group reported FY2024 revenue of RM55.76 million (AccessNewswire) and Q1 FY2026 revenue of RM21.36 million (Yahoo Finance). Aesthetic-services revenue for the first half of FY2026 rose 20% to RM39.12 million, and in September 2026 the group announced four new openings — Muar, USJ Taipan, Setia Alam and a new DC Plus Clinic at Greenlane, Penang (company release, 24 September 2026).

What does Dr Chong sell, and to whom?

Dr Chong sells aesthetic treatments and a clinic skincare range under five lines, with newB Premium at the top. Its public web shop, newbskincare.com, listed seven items from RM130 to RM328 on 25 September 2026; the premium and PDRN lines are sold through the clinics.

Source: NPRA active notifications held by Ten Doctors Sdn Bhd (24) and Klinik Dr Chong Sdn Bhd (10), extract 3–5 September 2026; prices from newbskincare.com. The group also sells a 10DRS Bio-Berry beauty drink (RM228), which is listed in JAKIM’s halal directory.

Riding the PDRN wave

PDRN (polydeoxyribonucleotide) became one of the most-talked-about skin-repair ingredients in Asian aesthetics in 2025–2026, first as a clinic injectable and then in topical skincare. Dr Chong’s Plant PDRN line — seven products notified together in April 2026 — shows a clinic group turning a treatment-room trend into a take-home range within months.

A line customers keep coming back to

Le Perfetto has been on the register since late 2020 and was extended with new moisturiser and sunscreen notifications in November 2025 — the clearest sign of a range customers keep buying.

Who the customer is

Dr Chong serves urban customers who want doctor-led, non-invasive aesthetic treatments in convenient mall and township locations — Bangsar, Mid Valley, Publika, TTDI, Puchong, Johor Bahru, Penang, Melaka, Ipoh and Kota Kinabalu (drchongclinic.com). Its presence on Xiaohongshu alongside Facebook, Instagram, YouTube and TikTok shows it speaks to Chinese-reading customers too.

Why is Dr Chong growing?

Dr Chong grows because it runs aesthetic clinics as a disciplined, listed business — with capital to open branches and buy equipment — and adds its own skincare to deepen each customer relationship.

Customers rate it highly

We captured 25 Dr Chong Clinic listings on Google Maps with 15,009 reviews at a weighted 4.87 stars (24–25 September 2026) — one of the highest review volumes of any aesthetic-clinic chain in Malaysia.

Where Dr Chong sells

• Its clinics — 22 branches named on drchongclinic.com in September 2026, plus the new openings.
• Online — newbskincare.com, linked from the clinic site’s “Purchase Our Product” button.
• Social — Facebook, Instagram, YouTube, TikTok and Xiaohongshu.

Six reasons Dr Chong succeeds (our view)

1. Capital-market backing. The 2023 listing funded clinics and machines, and public reporting builds customer trust.
2. Review power. Fifteen thousand reviews at 4.87 stars are the best advertising an aesthetic clinic can have.
3. A premium tier with a story. A Japanese-made hero range gives customers a quality signal they recognise.
4. Speed on trends. Plant PDRN reached customers within months of the ingredient’s rise.
5. A doctor-led name. “Dr Chong” is both the founder and the brand — simple and memorable.
6. Beyond the face. Body, hair and a beauty drink widen what each customer can enjoy from the brand.

Lessons for your own brand

• Give each tier a clear role. A prestige hero range plus fast, trend-led launches gives a brand both status and freshness.
• Turn treatment trends into take-home products while they are fresh. Our guide to launching a clinic skincare line sets out the fastest routes.
• Give the skincare its own company. Housing the brand in Ten Doctors keeps products, registrations and accounts clean as the group grows.
• Put the doctor’s name to work. A founder-named brand earns trust before the customer walks in.

Room to grow

• Skincare is still a small slice. Products were about 5% of group revenue in FY2025 (RM3.97 million, DC Healthcare Annual Report 2025) — plenty of room to grow alongside the clinics.
• A fuller web shop. newbskincare.com listed seven items; the premium and PDRN lines are clinic-only for now.

Beyond Malaysia

Dr Chong is still a Malaysian network, but a listed group with a Japanese-made premium line and fast local launches has the building blocks to take its products or its clinic model abroad. Readers can compare other Malaysian models in this series: Dr Ko’s dermatologist-led network and One Doc x Hair Doc’s multi-brand chain.

Frequently asked questions

Who owns Dr Chong Clinic?

Dr Chong Clinic is part of DC Healthcare Holdings Berhad, listed on Bursa Malaysia’s ACE Market (stock code 0283) since 17 July 2023. Its managing director is Dr Chong Tze Sheng. The clinic company is Klinik Dr Chong Sdn Bhd, and the skincare company is Ten Doctors Sdn Bhd.

What is newB?

newB is the skincare brand of Ten Doctors Sdn Bhd, DC Healthcare’s skincare subsidiary. Its newB Premium range — 11 products in Hydration and Ageless routines — is made in Japan, according to the NPRA registry (extract 3–5 September 2026). Some newB items are sold at newbskincare.com.

Where is Dr Chong skincare made?

In Malaysia and Japan: 68% of the group’s 34 active notified products are made in Malaysia, including Le Perfetto and Plant PDRN, and the 11 newB Premium products in Japan (NPRA, extract 3–5 September 2026). Check any NOT number on NPRA Quest3+.

How many Dr Chong clinics are there?

The website named 22 branches on 25 September 2026, and the group announced four new openings that month. We captured 25 Google Maps listings with 15,009 reviews on 24–25 September 2026.

What is Plant PDRN?

Plant PDRN is a seven-product Dr Chong skincare line — toner, moisturiser, cleanser, two sunscreens and two serums — notified in April 2026 and made in Malaysia. It brings the PDRN skin-repair trend into home care.

How big is DC Healthcare?

DC Healthcare reported FY2024 revenue of RM55.76 million and Q1 FY2026 revenue of RM21.36 million, with first-half FY2026 aesthetic-services revenue of RM39.12 million, up 20% (company releases).

Sources and method

• NPRA Quest3+ active cosmetic notifications, extract 3–5 September 2026; filter: holders Ten Doctors Sdn Bhd and Klinik Dr Chong Sdn Bhd (34 products; unrelated “Dreamskin” names from other companies excluded). Verify via Quest3+.
• The Star, 27 June 2023; The Star, 7 July 2023; The Star, 17 July 2023; The Edge Malaysia.
• DC Healthcare releases: FY2024 revenue; Q1 FY2026; four new clinics, 24 September 2026; Annual Report 2025 (segment revenue).
• KKM national registry of practitioners with LCP, July 2026 update.
• JAKIM halal directory (halal.gov.my), snapshot 8 September 2026.
• drchongclinic.com and newbskincare.com, read 25 September 2026; Google Maps listings, captured 24–25 September 2026.

About this analysis

This article uses only the public, official and company sources listed above; figures we could not find are not quoted. Registry counts reflect active notifications on the extract date. We did not capture marketplace sales. The assessment of Dr Chong’s strengths is our editorial view.

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